BRAND STORY

The Catalyst Development Company

Every Movement Starts with a Catalyst

Colorful flames in shades of orange, blue, and purple against a black background.

The Spark

We believe real change doesn’t happen by accident. It takes intention, action, and a spark — a catalyst — to move from where you are to where you’re meant to be.

Catalyst Development Company was born from that belief. Founded by Shannon Cantrell, a business leader, certified economic developer, and community advocate, this company exists to help people, places, and possibilities move forward with purpose.

The name Catalyst isn’t just catchy — it’s symbolic.
It represents:

  • Fire – the bold spark of transformation

  • Wind – the momentum that carries vision forward

  • Water – the cleansing flow of change and rebirth

  • Earth – the grounding force where new growth takes root

Each element reflects the journey clients go through when they partner with us — from the death of the old, to the birth of something better, to the real-world, sustainable growth that follows.

You won’t just feel inspired. You’ll move.

The Meaning Behind the Name

Close-up of rain droplets splashing on a wet surface with blurred lights in the background.
Young green plant sprout growing from soil under sunlight with bokeh background.

A Personal Mission

For Shannon, this business is more than a brand — it’s a calling. With 25+ years in business, real estate, leadership, and economic development, she’s seen firsthand how transformation happens. And more importantly — how often it doesn’t, simply because people lack the tools or trusted support to make it real.

That’s why Catalyst isn’t built on flash. It’s built on strategy, relationships, and execution.

The Legacy We're Creating

We serve:

  • Communities ready to recruit new investment

  • Developers seeking clarity and site support

  • Leaders ready to lead with confidence

  • Residents ready to find their next chapter

We don’t do one-size-fits-all. We do bold moves backed by real-world experience and a deep belief in what’s possible.

Golden fields of wheat under a clear blue sky at sunset with rays of sunlight and distant hills.

“I created this company to be the kind of partner I wish every community, developer, and leader had. If you're ready for change, we’re ready to move with you.”
-Shannon Cantrell, TCEcD
Founder / Broker, Catalyst Development Co., LLC

Be a catalyst for change. A life-artist whose inspiration is painted upon the souls of every single person you touch. Be the muse this world so desperately needs.

-Brandy Mays